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Virology has provided our culture with many useful insights and the term 'viral' and the viral metaphor spring up in the form of computer viruses, viral marketing, memetics and memeplexes. Human beings are by nature metaphorical beings and understand complex concepts through metaphor and analogy. In other words, we understand something in terms of something else.
Submitted by storytelling on 23 June 2009 - 9:36am. categories [ ]