In January 2005, USAID/Madagascar requested the Health Communication Partnership (HCP) to assist the Government of Madagascar, specifically its National AIDS Control Committee (SE/CNLS), to develop a behavior change communication strategy targeting HIV prevention among youth and young adults. The Ankoay, or Eagle, approach was launched in April 2005 through the National Scouting Federation which unites six scouting organizations. The Ankoay program was assessed by the SE/CNLS after one year of implementation and was judged a national “best practice” in HIV prevention among youth.