change management

In January 2005, USAID/Madagascar requested the Health Communication Partnership (HCP) to assist the Government of Madagascar, specifically its National AIDS Control Committee (SE/CNLS), to develop a behavior change communication strategy targeting HIV prevention among youth and young adults. The Ankoay, or Eagle, approach was launched in April 2005 through the National Scouting Federation which unites six scouting organizations. The Ankoay program was assessed by the SE/CNLS after one year of implementation and was judged a national “best practice” in HIV prevention among youth.

The Social and Behavior Change Communication (SBCC) Capacity Assessment Tool was developed for use in workshop and meeting venues in which an organization and a facilitiator work to determine an organization's competencies to carry out
SBCC programming in three areas:

• Planning and design,

• Program implementation, and
• Monitoring and evaluation (M&E) and research

A facilitator administers the tool to members of an organization and provides the scoring along with feedback, which serves as a baseline and identifies the gaps in the organization that require strengthening. The same tool can be administered at a later point to provide data that shows improvements in specific competencies and where additional work still remains.