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AIDAS Model of marketing
AIDA or AIDAS is an acronym used in marketing that describes a common list of phases in the purchasing cycle. When you are marketing a product or service, ensure you provide points of contact for customers during these phases:
A model such as AIDAS provides a general understanding of how to target a market effectively and may be used in marketing intangibles and stimulating community action as well as tangible goods and services. It is also easy to use to explain to non-advertising and marketing types. The model also suggests at some level that the customer experience needs to be guided and managed throughout.
Submitted by storytelling on 26 August 2009 - 4:17pm. categories [ ]