SOWETO analysis adds two critical categories to the traditional SWOT analysis and helps ask a powerful guilding question; So Where To Now? SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in any other situation of an organization requiring a decision in pursuit of an objective. It involves monitoring the environment of the organization with the aim to identify the key internal and external factors that are important to achieving the objectives. It can be used to develop a plan that takes into considerations many different factors and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. The SOWETO analysis adds Outcomes and Environment to the matrix.